For a long time, I've been like the cobbler whose children had no shoes. I write for other businesses and extol the virtues of content marketing to anyone who will listen... but I've never written a blog for my own business. Until today!
Today marks a new leaf for my little consulting business - one that I'm very excited about. In addition to this (long-overdue) blog, I've launched a new website and - most importantly - a new focus for my work.
Going forward, I will mostly focus this space on resources, tips, and advice for small/medium-sized businesses. But to kick things off, I thought I'd start by telling you a little about me, what led me to this point, and what I hope to do through this site and my work.
As my bio page will tell you, I spent a decade working in the communications departments of large companies. I learned a lot and gained a ton of really valuable experience. Then I had my first child in 2011 (there are now two of 'em - a four-year-old girl and a two-year-old boy - yes, life is BUSY!). I was sure I'd go back to work when I left on mat leave - so sure that I didn't even clean out my desk - but parenthood caused a seismic shift in my priorities that led to a complete re-think of my career.
I knew that if I went back to a full-time job in the industry I was in (an intense one that is most definitely not 9 to 5), it would be a struggle. I feared that I wouldn't do a good job at work - or home. But not working wasn't an option for me. I needed to work (for many reasons), and wanted to work.
After quite a bit of soul searching and a LOT of research, I came to the conclusion that a freelance career would be the best of both worlds for me. And it really has been. Self-employment has allowed me to do the work I love, but from home (mostly), and on a schedule that allows me to spend far more time with my kids than I otherwise would.
At the beginning, I worked mostly with larger corporations, on large projects. But lately, it's smaller businesses that have been knocking on my door - and I've loved working with them.
Perhaps it's because I'm an entrepreneur myself, or because I'm married to one (my Husband owns and runs Nielsen Fitness), but I get small business owners, and have found working with them to be rewarding in a way that my big business projects never were. Small businesses are labours of love, and there's something really special and exciting about helping someone build, or grow, their dream.
So I've decided to channel my energy into that space, starting today. I've created packages that focus on the kind of help small businesses typically need. I am, of course, open to other possibilities - if you've got a challenge that you think I can help with, lay it on me.
My plan is to update this blog (roughly) weekly. It'll be targeted to my small/med-business peeps, but transferable to all kinds of other organizations as well. I hope you'll follow along. Please let me know if you've got a topic you'd like me to cover, or have a question or comment unrelated to the blog. I'd love to hear from you.
Janet Nielsen is a communicator with a passion for helping small businesses succeed.