Yesterday, I shared a very helpful post on Twitter about how to create your own style sheet. It was by Daphne Gray-Grant - also known as the Publication Coach - who happens to have been my writing coach more than a decade ago. She taught me much of what I know about journalistic writing, and is a must-follow if you're looking to improve your own writing.
Anyways, her post included some great tips. One section that stood out to me as most useful was about headline capitalization. It's very obvious to me that people are confused about which words to capitalize in a headline. I often find great inconsistencies throughout a document or website and, on many occasions, I've noticed that (well-meaning) clients have tinkered with my correctly-capitalized headlines when uploading when uploading content to their sites, rendering them incorrect (or inconsistent) in the process. Gah!
The good news is that headline capitalization it isn't as hard to figure out as most people think. Let's get to the bottom of it, shall we?
Your 'About' page is likely one of the most frequently visited pages on your website. But is it working for you - or against you? Unless you're in the minority, it's probably the latter.
Almost every single one of my web copy clients have highlighted their 'About' page as a key area for improvement. Why? The simple fact is that most of us have a really hard time writing about ourselves - myself included. I'm a writer and my own About page was - by far - the most challenging part of my own site to write. It's difficult putting yourself out there, in your own words, no matter who you are.
Which is why, even if you write the rest of your site's copy yourself, hiring a professional to help you with your About page can be well worth the investment. For the rest of you DIY-ers, here is my comprehensive guide for creating an 'About' page that says what it should and strikes the right balance between personal and professional.
Janet Nielsen is a communicator with a passion for helping small businesses succeed.