Oh, blogging. We all know we should be doing it for our businesses, but for so many of us (yes, including me) the struggle is real.
It can be hard to carve out – or justify spending – the time when there are a million other things that need to get done.
Then there's the challenge of figuring out what will provide your audience with value – and how to make it interesting and keep ‘em reading.
I totally get it. Believe it or not, I find it really hard to stay consistent and inspired when it comes to my own biz blogging (thankfully not when it comes to my clients', though. That would be bad.)
No matter who you are, it's hard to put yourself out there, and find the time to do it consistently, week-in and week-out.
So today, I’m going to make it a little easier for you. This is the first in a series of three posts about how to tackle business blogging. This one covers the foundational stuff – how often you should be blogging, how long those posts should be, what format to use, and what kinds of headlines get people to click.
In part two, I've covered topic ideas - where to find 'em and what makes for a good one - and in part three, I've given you a strategy that breaks down the task of blogging into three manageable chunks so you can execute without getting bogged down or overwhelmed. I've also consolidated ALL of it for you in one handy-dandy PDF document for reference, which you're welcome to grab here.
Alright, with that out of the way, let's get to it!
Janet Nielsen is a communicator with a passion for helping small businesses succeed.