One of the biggest myths about website copy is that it should be about you - the business and/or owner. When in fact, the copy on your site should be all about your CUSTOMER. (Yes, even on your 'About' page).
It's one of the most common mistakes I see in people's DIY copy. Luckily, it's an easy thing to fix.
Janet Nielsen is a communicator with a passion for helping small businesses succeed.