Your 'About' page is likely one of the most frequently visited pages on your website. But is it working for you - or against you? Unless you're in the minority, it's probably the latter.
Almost every single one of my web copy clients have highlighted their 'About' page as a key area for improvement. Why? The simple fact is that most of us have a really hard time writing about ourselves - myself included. I'm a writer and my own About page was - by far - the most challenging part of my own site to write. It's difficult putting yourself out there, in your own words, no matter who you are.
Which is why, even if you write the rest of your site's copy yourself, hiring a professional to help you with your About page can be well worth the investment. For the rest of you DIY-ers, here is my comprehensive guide for creating an 'About' page that says what it should and strikes the right balance between personal and professional.
Include the following information:
In terms of what to write, you can't go wrong if you cover the following, in this order:
A few final tips:
To help illustrate these tips, let's take a look at yours truly's About page:
To break it down:
It's concise, doesn't say more than it needs to but gives the full picture, all while putting the customer front-and-centre. Hope this example, and my tips above, have helped you think through your own About page content. If you're still feeling icky about it, you know where to find me!
Janet Nielsen is a communicator with a passion for helping small businesses succeed.