A call-to-action - which is when you invite your reader to take action and/or tell them what you want to do next - is, in some ways, the most important copy on a page.
It's usually at the bottom, which means that if someone's reading it, they're INTERESTED. In other words, you've got them right where you want them (in the nicest possible sense of the term, of course!)
THIS is your chance to invite them over the finish line - or at least closer to it.
It's NOT an opportunity you want to miss - but many do. They leave out a call to action altogether or missing the mark with wording that's rote or unfriendly.
I've created a short and sweet (< 4 min) video to walk you through what you need to know so you can take full-advantage of this opportunity to convert your dream customer - or at least keep 'em reading. (Hint: even if you are using them, you're probably not doing it often enough!)
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Janet Nielsen is a communicator with a passion for helping small businesses succeed.