Have you heard the term 'elevator pitch' before? In a nutshell, it's what you'd say if you had an elevator ride worth of time to tell someone about your business.
If you don't already have one in your back pocket, I'm here to tell you you need one. You may think you can come up with what you need to say off-the-cuff but in reality that's really hard to do. It's more likely that you'll 'ummm' and 'ahhhh' or freeze up awkwardly (trust me, I've done both) - and miss an opportunity to connect with a potential dream client/customer.
That's a good enough reason in and of itself to prepare an elevator pitch, but there's another great reason for having one: it will be super useful in your writing. You'll find yourself with an automatic starting point when you sit down to write just about anything about your business. It'll help ensure consistency, and get your creative ball rolling.
So, what should this elevator pitch say, you ask? Just four simple things:
-Who you are
-What you do
-How you do it (although this is sometimes covered off in the 'what')
Mine (right now, anyways) is: I'm a freelance writer and communications consultant who helps small (and medium-sized) businesses by writing clear, effective, and captivating copy for the web, email, and print.
I say this OFTEN. And it also forms the basis of my website homepage copy, my LinkedIn profile, and my Facebook page summary. If ever I have to write a bio, or introduce myself via email, I don't have to think twice. It's a handy tool, let me tell ya.
So. If you don't have an elevator pitch, your homework is to write one - and POST IT BELOW or, if you're feeling shy, email it to me. I'll give each and every one that comes my way a once-over, and make suggestions (in the unlikely event that you don't nail it the first time!)
My best advice: Don't overthink this one. It doesn't have to be fancy, and it doesn't have to say every last thing about you. You're going for direct and concise. Good luck!
Janet Nielsen is a communicator with a passion for helping small businesses succeed.