Last night I spoke to a group of 35 entrepreneur mamas (like mah-self) about how to create clear and authentic copy for their small businesses. I went through the importance of being authentic (so important!), how to create a messaging framework (the key to achieving clarity and consistency), and shared several writing tips to make their copy easy to read and engaging.
There were two little nuggets of information that resonated most with this group - and I thought they might for you too:
1. Eliminate extra words. I wrote about this here, but to summarize, once you've completed a piece of writing, scan or search for the words really, very, just, and that and GET RID OF THEM if they aren't necessary or useful. Here's why you're better off without 'em:
Why did these tips resonate most? I think because they're super DIY-able and, for the effort, can have a big impact. I always say that copy isn't an exact science - there's no 'conclusion', and you should absolutely be tweaking as you go and learn. Little changes that move the dial are very worthwhile - and these two little tricks fall into that category for sure.
Janet Nielsen is a communicator with a passion for helping small businesses succeed.