Have you settled back into your work routine after the holiday break? I hope so. One last reminder that if you've got communications-related goals or plans for your business in 2016, I'd be delighted to help you flesh out your ideas and figure out what makes sense.
All year 'round I offer free consultations most Tuesdays and Fridays. But for the month of January I've extended them from 20 minutes to a full half-hour. These are no-pressure; you won't hear any kind of a sales pitch from me. Just your chance to discuss your ideas and gather some feedback. Times are filling up fast, so book yours now, if you haven't already!
Ok. Now that that's out of the way, let's talk about some resolutions for your copy, shall we?
Firstly, we all know what copy is, right? It's your CONTENT - your written WORDS. On your website, in your newsletters, on your blogs and in your pamphlets.
Good copy is, above all, two things: clear and authentic. It also needs to be easy to read or you'll lose people. Moving the dial on these three things is a surefire way to engage your potential customers and keep them reading what you have to say. Here's how to do that:
Whether you're into setting resolutions or not (I personally am not, for the record), the new year is a great time to evaluate what's working and what's not, and spruce things up for a successful 2016. So give your words a once-over and make sure they are following these oh-so-important best practices.
Happy New Year!
Janet Nielsen is a communicator with a passion for helping small businesses succeed.